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FAQs

What does 1M/1M Basic $99 monthly subscription include?

It includes the 1M/1M Curriculum only. It doesn’t include any other 1M/1M services like mentoring at private roundtables, introductions to investors, customers, channel partners, media, analysts, or any other promotional opportunities.

What are other 1M/1M services, beyond the Curriculum?

Other services are all a part of the 1M/1M Premium Program that costs $1000 per year. It includes mentoring at private roundtables, introductions to investors, customers, channel partners, media, analysts, and other promotional opportunities through the 1M/1M channels. More details here.

What is the syllabus for the 1M/1M Curriculum? Which subjects does it cover?

The Curriculum covers seven Core topics: Bootstrapping, Positioning, Customer Validation, Market Sizing, Customer Acquisition, Team Building, and Financing. In addition, it has many Electives. You will find a full description here. We also recommend that you start with this self-assessment to see where you may have knowledge gaps.

What is the format of the 1M/1M Curriculum?

The curriculum is 100% online with Video Lectures (to watch) and Case Studies (to read). You can also ask questions in the discussion area related to each topic.

Why should I pay for this 1M/1M Curriculum? There is plenty of free information on the Internet.

Yes there is. You should choose to do what works for you. 1M/1M Basic was created because entrepreneurs asked us for access to the Curriculum ONLY. They said that it would be a good way for them to “dip their toes” into the 1M/1M Premium Program that costs $1,000 a year. They asked us for something to get them started, to help them understand better how, what, why 1M/1M works as it does, and figure out if the 1M/1M Premium full year subscription at $1,000 a year is the right next step after that. Also, we follow a specific, proven methodology and have curated over 700 case studies and numerous video lectures synthesizing the lessons and advice that will be hard for you to find for free, on your own.

What does the $1,000 per year Premium Program include then?

It includes the Curriculum, mentoring at private roundtables, introductions to investors, customers, channel partners, media, analysts, and other promotional opportunities through the 1M/1M channels. Full details are here.

Can I zip through 1M/1M Basic in one month and cancel the $99 monthly subscription after that?

Yes, you can. In fact, if you can afford the time to spend an intense 50-100 hours for a month and really dive into the Curriculum, you will come out on the other end infinitely wiser. Try it. You can always continue your membership longer if you need to.

How many hours should I plan to spend on the 1M/1M Curriculum?

We recommend that you spend a minimum one hour a day, every day, for a month and see how it goes. One hour a day is an easy commitment to incorporate into any busy schedule. Of course, you are welcome to lock yourself in a room and gobble 50 hours of the Curriculum in a week. Especially, if you are looking to accelerate yourself in a hurry, the latter mode may be effective. It would take you about 50-100 hours to get through a substantial amount of the entire 1M/1M Curriculum. We have close to 400 hours worth of material from which you will need to choose where you spend your time.

So, how do I prioritize what I should focus on?

Start with the Self-Assessment. Identify your knowledge gaps. This will help you get a handle on the key issues in the Core Curriculum. Then pick an Elective to digest. This should be manageable in about 50-100 hours. The Electives are listed here.

When is the best time to start engaging with the 1M/1M Curriculum? Before, during or after my product development?

Before and during your product development. If you start 1M/1M after your product is already defined and developed, it can still be helpful in many ways, but be prepared to correct many of your false assumptions. You may need to spend time on redoing stuff that could have been done better in the first place. So, by all means, engage with the 1M/1M Curriculum before and during your product development and avoid making avoidable mistakes in the first place.

Testimonials

“1Mby1M is a very helpful program, and Sramana is very well connected in the industry. When we were looking to talk to investors, Sramana introduced us to multiple investors, and also acted as an advisor helping us navigate complex term sheet clauses like tranche financing and liquidation preferences. 1Mby1M also helped us win the $40,000 Microsoft BizSpark Startup Challenge Grant by helping us refine our pitch, market sizing analysis, and other details. I would enthusiastically recommend the 1Mby1M program for first time entrepreneurs and technical founders who need help with understanding other aspects of running a business.”

Girish Mathrubootham,  Founder & CEO at Freshworks – Raised $484 Million in Funding and went Public on Nasdaq with a $10B+ Valuation

“Working with the 1Mby1M team is perhaps one of the best decisions I’ve made on the spur of the moment. I was tracking 1Mby1M for a while and used to get their e-newsletter. I was always cynical about the pay to play model in the Bay Area. I tested the model quite late in our evolution on a whim and was surprised by everything. It was the best $1000 spent. I would strongly urge founders who are at the ideation stage to sign up – you will save yourself a lot of time, trouble and resources. Through 1Mby1M, I was introduced to Warren Weiss, a renowned former sales executive who worked with Steve Jobs at NeXT, and is now a successful VC in Silicon Valley.”

Dharmesh Singh,  Co-founder and CEO, Fullcast - Raised $4 Million in Series A Funding

“I joined the 1Mby1M Premium program in 2020 and had a very good experience interacting with Sramana. Her inputs during the private roundtable sessions added a lot of value; she addressed the exact objectives I had. She also made a number of valuable introductions. Overall, the program had a very positive influence on our journey.”

Abinash Saikia,  Co-founder of EnCloudEn, Acquired by Quantum Corporation in 2021

“The 1Mby1M program has been a phenomenal help to us. Within days of joining, Sramana introduced us to some key folks in the industry and helped open new doors for us. Her advice is real, focused, and actionable. I would highly encourage entrepreneurs, especially first-time entrepreneurs, to leverage the program. Many thanks for all the help, support and mentorship through the years.”

Vikrant Mathur,  Co-Founder at Future Today

“Working with Sramana Mitra and the 1Mby1M Premium program has been invaluable for Adya as a bootstrapped company to better understand how to best position the product and the company while working within constraints. Sramana has a very fresh perspective that promotes bootstrapped startups making slow, steady progress while rejecting the need for institutional investments. This also makes companies better targets for acquisitions. Thanks to her introductions, we were able to pitch Adya to the right companies at the senior executive levels. This led to, I am happy to say, an acquisition of Adya by Qualys! Without Sramana, this happy outcome would likely not have happened.”

Deepak Balakrishna,  Co-Founder and CEO, Adya (Acquired by Qualys)