under Processing Under Processing...

Books by Sramana Mitra

Entrepreneur Journeys
Billion Dollar Unicorns

Billion Dollar Unicorns Cover
In this 12th volume of the Entrepreneur Journeys series, Sramana Mitra, founder of the One Million by One Million (1Mby1M) global virtual accelerator, invites 17 entrepreneurs who have built ultra-scalable companies for in-depth discussions on how they have navigated their ways through the startup process. Sramana’s goal: to identify nuggets that can be broadly applicable for millions of entrepreneurs to learn from them.
Entrepreneur Journeys
Bootstrapping With a Paycheck

Bootstrapping With A Paycheck jacket cover
In this 11th volume of her Entrepreneur Journeys series, Sramana Mitra takes on the subject of starting a company while holding onto a full-time job. She talks to entrepreneurs who have built sizable businesses while navigating the messy, cash-strapped startup phases using their own paychecks, or their spouses’ income. The experience simulates sitting down with each of them, discussing over a cup of coffee, the gory details of their decisions.
Entrepreneur Journeys
Carnival in the Cloud

In this 10th volume of her Entrepreneur Journeys series, Sramana Mitra once again simulates the experience of sitting down across the table with successful entrepreneurs and sharing a cup of coffee, while learning about their experiences, strategies, lessons from the trenches. These cloud entrepreneurs have each built companies with substantial revenues. Some have raised venture capital, some have bootstrapped, some have built billion dollar Unicorn companies.
Entrepreneur Journeys
From eCommerce to Web 3.0

In this 9th volume of the Entrepreneur Journeys series, Sramana Mitra invites readers on a journey to brainstorm with fifteen really successful ecommerce entrepreneurs. They range from solopreneurs, mompreneurs, and couplepreneurs to entrepreneurs who have built billion dollar businesses. The experience is akin to sitting down with each of them, discussing the experience of building a business from scratch over a cup of coffee.
Entrepreneur Journeys
Bootstrapping Using Services


Yes, the startup market is rife with misconceptions, including that VCs do not fund companies that are bootstrapped using services. In the 8th volume of Entrepreneur Journeys, Sramana Mitra turns the spotlight on case studies of entrepreneurs who have successfully bootstrapped their ventures using services, and in many cases, raised venture capital.


Entrepreneur Journeys
Seed India: How To Navigate The Seed Capital Gap In India

In Seed India, Sramana Mitra analyzes the current state of the Indian ecosystem, and proposes ways of navigating the rest of the decade, such that a robust pipeline of entrepreneurs can survive the current malaise, and thrive, while the ecosystem develops and matures in parallel. Outstanding case studies and role model interviews introduce aspiring and practicing entrepreneurs to the heroes who have managed to overcome the odds.
Entrepreneur Journeys
Feminine Feminism

In this volume, Sramana Mitra presents stories of successful women entrepreneurs. She offers her analysis of how entrepreneurship may be the answer for women looking for a flexible way of balancing an ambitious career while still raising children. Complex, emotional, intimate, candid perspectives offer a window into the struggles and triumphs of women who have chosen to actualize their talents through entrepreneurship.
An important message for 21st century women, and a great collection of female role models.
Entrepreneur Journeys
The Other 99% (Entrepreneurs): Fortune In The Middle Of The Pyramid

In this collection of essays, Sramana Mitra, presents her analysis of why over 99% of the entrepreneurs who go out to seek financing get rejected. What causes ‘Infant Entrepreneur Mortality’, and how to reduce it? What can be done to help millions of entrepreneurs be successful? What roles do incubators play? What roles do corporations play? How to plug the capital gaps in the eco-system? Why is venture capital not enough? And what could unlock the fortune in the middle of the pyramid?

Entrepreneur Journeys
Innovation: Need Of The Hour

As in the previous volumes, Sramana Mitra leads specific discussions on bootstrapping and shoestring innovation, which remain the most successful ways to circumvent early-stage funding challenges in order to maintain freedom and control. She turns to innovators in such fields as healthcare and cryptography, gleaning how they found pragmatic and profitable solutions using practical methodologies, such as consulting on intellectual property to generate cash flow.
Vision India 2020

In this “futuristic retrospective,” Sramana Mitra shows how over the next decade, start-up companies in India could be turned into billion dollar enterprises. This book encompasses a wide range of sectors from technology to infrastructure, healthcare to education, environmental issues to entertainment, and proves how even the most sizeable problems can be solved by exercising bold, ambitious measures.
Entrepreneur Journeys
Positioning: How To Test, Validate, And Bring Your Idea To Market

In the 3rd book in her Entrepreneur Journeys series, Sramana Mitra offers a close look at the process of sculpting your idea into a sharply defined Go To Market strategy. Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed – it requires asking the right questions. Mitra showcases case study after case study of successful entrepreneurs who have answered these questions, analyzed their markets, and defined their value propositions through differentiation, competitive analysis, market sizing, and, among other core elements of a compelling strategic marketing plan, segmentation.
Entrepreneur Journeys
Bootstrapping: Weapon Of Mass Reconstruction

The 2nd book in the Entrepreneur Journeys series, takes aim at a core issue missed by most entrepreneurship books: bootstrapping as an essential route along the roadmap to startup success. In Sramana Mitra’s characteristic narrative style, she showcases a dozen entrepreneurs and their lessons from the bootstrapping trenches. Her incisive analysis and commentary shepherd readers through an inspiring expedition into venture-land, a territory she hopes will be claimed by many more in the years to come.
 

Entrepreneur Journeys

In Entrepreneur Journeys, Forbes columnist and serial entrepreneur Sramana Mitra presents an intimate glimpse into the world of tech startups. Through her candid conversations with some of the most innovative practitioners of our times, she captures the stories of entrepreneurs that have come before to offer readers an inside view of how to navigate an entrepreneurial path.

Testimonials

“1Mby1M is a very helpful program, and Sramana is very well connected in the industry. When we were looking to talk to investors, Sramana introduced us to multiple investors, and also acted as an advisor helping us navigate complex term sheet clauses like tranche financing and liquidation preferences. 1Mby1M also helped us win the $40,000 Microsoft BizSpark Startup Challenge Grant by helping us refine our pitch, market sizing analysis, and other details. I would enthusiastically recommend the 1Mby1M program for first time entrepreneurs and technical founders who need help with understanding other aspects of running a business.”

Girish Mathrubootham,  Founder & CEO at Freshworks – Raised $484 Million in Funding and went Public on Nasdaq with a $10B+ Valuation

“Working with the 1Mby1M team is perhaps one of the best decisions I’ve made on the spur of the moment. I was tracking 1Mby1M for a while and used to get their e-newsletter. I was always cynical about the pay to play model in the Bay Area. I tested the model quite late in our evolution on a whim and was surprised by everything. It was the best $1000 spent. I would strongly urge founders who are at the ideation stage to sign up – you will save yourself a lot of time, trouble and resources. Through 1Mby1M, I was introduced to Warren Weiss, a renowned former sales executive who worked with Steve Jobs at NeXT, and is now a successful VC in Silicon Valley.”

Dharmesh Singh,  Co-founder and CEO, Fullcast - Raised $4 Million in Series A Funding

“I joined the 1Mby1M Premium program in 2020 and had a very good experience interacting with Sramana. Her inputs during the private roundtable sessions added a lot of value; she addressed the exact objectives I had. She also made a number of valuable introductions. Overall, the program had a very positive influence on our journey.”

Abinash Saikia,  Co-founder of EnCloudEn, Acquired by Quantum Corporation in 2021

“The 1Mby1M program has been a phenomenal help to us. Within days of joining, Sramana introduced us to some key folks in the industry and helped open new doors for us. Her advice is real, focused, and actionable. I would highly encourage entrepreneurs, especially first-time entrepreneurs, to leverage the program. Many thanks for all the help, support and mentorship through the years.”

Vikrant Mathur,  Co-Founder at Future Today

“Working with Sramana Mitra and the 1Mby1M Premium program has been invaluable for Adya as a bootstrapped company to better understand how to best position the product and the company while working within constraints. Sramana has a very fresh perspective that promotes bootstrapped startups making slow, steady progress while rejecting the need for institutional investments. This also makes companies better targets for acquisitions. Thanks to her introductions, we were able to pitch Adya to the right companies at the senior executive levels. This led to, I am happy to say, an acquisition of Adya by Qualys! Without Sramana, this happy outcome would likely not have happened.”

Deepak Balakrishna,  Co-Founder and CEO, Adya (Acquired by Qualys)